Barony Beauty

Perfume a heady concentrate

The basic concentrate is a mixture of pure raw materials (essential oils, natural absolutes and/or nature identical materials), which is diluted in alcohol to facilitate its evaporation.

Concentration is given by the percentage of dilution of the concentrate in alcohol. The "designer" fragrance industry as a whole, uses between 15% & 20% in their fragrance preparations. Niche brands such as Barony Beauty use a much higher percentage of actual fragrance without adding water, making this a true long lasting Parfum Elixir.

At Barony Beauty : 

The formula of each of our fragrances is:

• Perfume, also known as "elixir", “extract” or "extrait" is the most concentrated preparation, with a percentage between 25% and 28% of raw materials diluted in alcohol. This preparation does not contain water or "aqua" as listed on the product label. If a brand claims that their fragrance is a Perfume, then no water should be present. If their preparation does contain water but also contains 25% of fragrance materials, then this would be classed as an Eau de Parfum - intense, but not a true Parfum. Water in a fragrance can be identified as 'aqua' on the product ingredients label.
• To find out more about the concentration of pure fragrance material in Eau de Parfum, Eau de Toilette and Eau de Cologne click here.

(The more concentrated the product is and the higher its raw material content, the longer lasting and better quality a fragrance will be)

There are no nasties:

• NO parabens, e.g. Methyl, Propyl, Butyl and Ethyl Paraben.
• NO GMO ingredients.
• NO animal derived ingredients.
• NO phthalates.
• NO sulphates.
• NO nitro musks or polycyclic musks.
• NO alkyl phenol ethoxylate solubilizers.
• NO propylene glycol, IPA, etc. from petroleum.
• NO carbomer.
• NO DEA or TEA.
• NO PEG.
• NO acrylates.
• NO BHT.
• NO Stearalkonium Chloride.
• NO Synthetic Colors.
• NO Phenylphenol.
• NO Sodium Chloride.
• NO Triclosan.

Only the best ingredients will make it into our Parfum's:

We use only the highest quality natural and nature identical fragrance materials. We use natural alcohol in our fragrances derived from the fermentation of sugar beets. For our alcohol-free preparations, we use a light biodegradable non-sticky sprayable natural oil base that dries quickly, revealing the fragrance.

We are a certified cruelty-free and vegan brand.